If your business is like most businesses out there, you need and want more sales. In order to get more sales, you obviously have to get more leads, which means attracting more attention. One of the best ways to attract attention is to have a great website and to make sure that your website can and will be found in your local marketing area.
One of the biggest “selling points” for the internet is its global scope. However, many local businesses don’t find this global aspect of the internet appealing. For example, it would be prohibitively expensive for businesses in the various construction trades to service the needs of anyone living beyond the normal driving range of their service vehicles.
Fortunately, Google and other major search engines have recognized the real need for a more localized approach to search marketing. By letting them know where your business is located and what areas you service, you can get marketing results focused on your local area.
For one thing, your website will be featured more prominently in search results returned to someone who is either physically located in your service area or who has entered a search for something “near” some locale in your area. Another way the search engines try to support localized web marketing is to restrict the display of paid ads to people either physically located or searching for something in your local area. They realize that it does you no good for them to display your ad to someone in Seattle if your business is located in New York.
So, the good news is that even if you can’t service the whole world, you can still take advantage of the internet to market your services to your own local area.
For more information on local search marketing or for help creating a great website, call Websites by ideal at 516-382-0861 or email Art@WebsitesByIdeal.com.