by Arthur Hart
Websites by Ideal

There is a key ingredient in the sales process that is deadly if it is missing at either the very beginning or at the very end. That ingredient is confidence in you and your company.

It can be deadly at the very beginning if the potential customer has never heard of you and it can be deadly at the very end if the potential customer isn’t quite sure of your ability to build their dream.

In either case, a good website can do a lot to overcome the potential customer’s lack of confidence.

Even if they haven’t heard of you directly, having a website for them to visit shows them that you have a real business that has been around for awhile and that you intend to be there for them. The reason we recommend that you register your domain name and purchase hosting for at least five years is that even the search engines use this as an indication that you intend to be there for the long haul.

At the end of the sales process, when you are trying to close the deal, things will go a lot more smoothly if they’ve built up their confidence in you via your website. For example, a webpage filled with testimonials from satisfied customers goes a long way toward building their confidence in you. And similarly, a good photo gallery showing some completed projects will also boost their confidence. It is their confidence in you that will get them to sign on the dotted line.

To see a sample of some of the website designs created by Websites by Ideal, visit our website: and go to our samples page. You can contact us for help with your website by either filling out and submitting the contact form on our website or by calling 516-382-0861.

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