by Arthur Hart
Websites by Ideal

We’ve often heard it said that “a picture is worth a thousand words.” There is a lot of truth to this statement and it is especially true for websites. People shopping on the web are much more interested in seeing a picture of what they are looking for than reading a thousand words about it.

Words are certainly necessary on a website as it is the words that the search engines like Google and Bing can understand and relate to search terms entered by their users. However, once the search engine has done its job of getting their user to your website, what will interest people the most are some good pictures of your final products.

Some people like to show before and after pictures of things like rooms or houses that they have redesigned or renovated. However, there are a few things to be cautious of in this regard.

Be cautious about showing intermediate stage pictures that show work in process. These pictures make it too plain to people that they are going to have to suffer through a period of messiness in their home as the project is being done. So don’t over emphasize the negative aspects – focus on the fulfillment of their dream and the final outcome.

Also, if you are going to use before pictures, make sure that you take the after shots from the same angle and perspective so that the two pictures are easily seen to belong together. And please be sure that it is clear to the casual observer that there is a vast improvement over the before picture. If the redesign was done simply to change the style of the home, but there was nothing obviously wrong or lacking with the original situation, someone with different tastes might prefer the before to the after picture.

Finally, make sure your pictures are well lighted and high enough quality to show up well on your website. The pictures you show the world on your website are a powerful indication of your ability to create a good, pleasing and professional product.

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2 Responses to

  1. Tania says:

    Amazing! Not clear for me, how offen you updating your

  2. I have never used ‘before’ or ‘during’ pics on our site and never will. As stated in the article, no one cares about what it was like before and they certianly don’t wanna see the mess of the process to complete the work. It’s the end result and the realization of the vision that gets the juices flowing and stirs up desire in your prospects.
    I personally feel that completed pictures are the best and the only ones that should be used. It’s even better if the customer’s furnishings have been put back into the room.

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