Website Marketing-Promises or Problems?

Recently I have come across a number of situations where promises have turned into problems.  Following are some cautions: 

If it’s too good to be true, it probably isn’t good.  Beware of the free website offers.  In the cases I have seen, the web developer either links you to your competitors or ends up charging you a huge monthly fee to maintain the free website.

If you are new to the web or expanding your presence on the web, make sure you own your own domain name (that is your address on the web).  Just because you pay for it doesn’t mean you own it – so just check it out.

Sometimes a third party will offer to get you more visibility on the web.  Some of these companies will purchase a different domain name, duplicate your website and then send prospects to that website.  If you decide to cancel your services with that company, they own the new domain name that has been getting all that traffic and has built up a presence on the web.

There is undoubtedly opportunity on the web, but there are also significant landmines out there.  Before you jump in or if you are already in, before you commit to some of the promises being made, please use just a little caution.

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