In your business you strive to have beautiful and functional projects. Your website should reflect that work by having a beautiful and functional design. If you are planning a design or redesign of your website there are a few things that you should keep in mind:
Your website should have good visual flow, layout of the home page and other pages should have the same look and feel and share a common theme. The navigation from page to page should be clear and simple. The colors should either complement or contrast to fit the mood you want to portray.
Text should be concise and in small paragraphs so your visitors stay interested. If there is too much to read or if there is too much clutter they will leave. When choosing a font for text, stick to the standard fonts because non-standard fonts may be substituted with another on some computers.
Showcase your projects; take before and after professional photos and use good quality large images.
Designing a great website can take a lot of work but if done properly it will deliver by paying you back with lots of qualified prospects who are excited to use your services.