SEO (Search Engine Optimization) allows companies to rank on search engines such as Google. SEO Marketing if done correctly can be highly effective; however it can produce negative results when done incorrectly.
Here are some suggestions to improve your SEO:
Focus on the quality of the content rather than the quantity. Think about your customers not just rankings.
Don’t forget to update your website’s content. Pretend it’s a plant that needs to be watered frequently.
Be aware that duplicate content can negatively impact your rankings.
Don’t pay for links from “link farms” to increase traffic to your website. Instead, try to find high quality natural links.