Would you build a house if you didn’t have a plan? Probably not. The same approach should be taken when designing or redesigning your website. Take time and give some thought to the following:
Determine your goals – what you want your website to accomplish.
Think about your customers and what services they are requesting; what services you prefer to do and plan on doing in the future. What are you customers interested in?
What personality should your website in order to reach your “ideal” customer. What valuable information will you provide them with?
Think of keywords and phrases that might be used by a prospect searching for you. This will help with your Google rankings.
Do you have a call to action such as Contact Us? What do you want your visitors to do when they land on your site? You may want them to read your blog or sign up for your newsletter or contact you.
Your website is your most important marketing tool, it is your company’s online “face”, the very first impression. A professionally designed website can effectively showcase your company’s strengths and more importantly turn leads into sales.