The first requirement for visitors to find your business by means of a search engine is to make sure your website is visible to the search engines. This is referred to as being search engine friendly.
The exact indexing rules and procedures used by the various search engines are a closely guarded secret. However, there are certain basic principles that are known and can be applied. Following these ‘best practice’ principles will result in a greater likelihood of search engines finding your website. For example, a recent announcement by Google gives better rankings to websites that are mobile friendly.
Websites by Ideal develops websites that follow best search engine practices so that your business stays high in the rankings and can be found.