Building your reputation is an important part of driving traffic to your website.
One way to do that is to brand yourself as an expert in your field and build your credibility. Authoring articles is a good way to accomplish this.
Here are some tips for writing articles:
Just do it. Don’t get caught up in revisions, make sure spelling and grammar are correct, and get it out there.
Make sure you have good keywords in the title and article that will get people’s attention.
Give useful information to the reader such as tips. Don’t make it promotional.
Find trusted print and online sources such as local newspapers or industry magazines to submit your articles to.
Remember to put the article on your website.
If your articles are well written and interesting to your audience, you will no doubt hear from the readership and in turn grow your website traffic.