Your website is the most important strategic marketing tool your business has. Since a website redesign necessitates an investment of your budget and time, proper planning is important.
When planning a website redesign, evaluate your current website and ask yourself the following:
Is your website aligned with your current business strategy?
Does your website reflect your brand adequately?
Is your website easy to navigate?
Is your content accurate, current, useful and reflect your current targeted audience?
Is it mobile friendly?
Is your website being found?
Thinking about the answers to those questions will be a good start towards planning a new website. The next step would be to choose a website professional with proven design and optimization experience and who understands marketing for your specific business.