What are Keywords?

Keywords are the words and phrases that Internet users type into a search box such as in Google, when looking for your type of business. The right keywords are essential to include on your website because they drive targeted traffic (potential customers) to your business and can positively affect your ranking in comparison to your competitors.

Businesses evolve and services sometimes change. It’s a good idea to let your website developer know if you offer additional services so that more keywords can be added to keep attracting new customers.

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