Yes, your website needs to be attractive and have beautiful high quality project photos. Just as important is what your website has to say. Keep the content interesting and valuable to your visitors.In addition, as more people are using smartphones over desktops to access emails and search for local information, having a mobile responsive website is absolutely necessary.
Your website has a job to do, it needs to build trust and inspire your visitors to take action by contacting you.
“When you’re a carpenter making a beautiful chest of drawers, you’re not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You’ll know it’s there, so you’re going to use a beautiful piece of wood on the back. For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.”