Author Archives: Arthur Hart

The Value of Reviews and Testimonials

There are many sites such as Google and Yelp that allow your clients to post reviews of your work.   Having positive testimonials are imperative to drive more traffic to your website, improve your search visibility and improve your rating. … Continue reading

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Winner 2014 Star Awards Best Remodeler Website

Legal Eagle Contracting,, Inc., of Houston won Best Remodeler Website at the Texas Association of Builders 2014 Star Awards. Their website was designed by Websites by Ideal  in  Houston, NY, Florida.  See more websites we designed  

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Content Marketing to Boost Your Business

Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a target audience. This is not selling but instead helping the customer or prospect to be more informed and aware of your presence. When focusing your … Continue reading

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Does your website have any of these design flaws?

Flashy digital animation and special effects If you must, use these sparingly. They are very distracting from the purpose which is to sell and show the value of your product or service. Patterned backgrounds and black backgrounds with colored text … Continue reading

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Don’t Be Fooled By This Scam

According to the Better Business Bureau,  scammers in Asia are trying to trick business owners into paying a premium for website domain names.  How the Scam Works: You receive an email addressed to the owner of your company. It appears … Continue reading

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Elements of Good Website Design

In your business you strive to have beautiful and functional projects. Your website should reflect that work by having a beautiful and functional design.   If you are planning a design or redesign of your website there are a few things … Continue reading

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Make Sure Website Visitors Come Back

Having designed many websites for builders and remodelers, I can’t emphasize enough the old saying “A picture is worth a thousand words”.   Websites often become outdated because new photos are not added on a regular basis.  New photos and fresh … Continue reading

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Don’t Trick Search Engines

Part of good website design has to do with the proper use of keywords.  These are words or phrases that appear within your website’s content and help to get your website a higher Google ranking when someone searches for your … Continue reading

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Be sure to Investigate a “good deal”

There are many offers from companies promoting website design and maintenance.  Unfortunately not all of them are legitimate and some of them can even be detrimental. We have heard from some of our clients who have had the misfortune of … Continue reading

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How a remodeling company can get more business

Most people turn to the internet when looking for a remodeler to do their home remodeling project. If they are lucky enough to find and go to your website, these people are either casual visitors or qualified leads.  A properly … Continue reading

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Website Design – Picture Handling

Websites by Ideal utilizes a wide variety of picture handling and presentation techniques to maximize the impact of your website for your clients and prospects. 1. Slide shows 2. Mouse over 3. Pop up (with an option to add descriptions) … Continue reading

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Is Your Website Search Engine Friendly?

The first requirement for visitors to find your business by means of a search engine is to make sure your website is visible to the search engines. This is referred to as being search engine friendly. The exact indexing rules … Continue reading

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Featured Builder Website

This website was custom designed for a builder in the Houston area. See more sample builder websites we have created.

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Word of Mouth is Still the Best Game in Town

When it comes to credibility and effectiveness of advertising, word of mouth advertising has always been the most effective at generating “hot” prospects. This is just as true in today’s world of web marketing. For good word of mouth it … Continue reading

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Website Marketing-Promises or Problems?

Recently I have come across a number of situations where promises have turned into problems.  Following are some cautions:  If it’s too good to be true, it probably isn’t good.  Beware of the free website offers.  In the cases I … Continue reading

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Search Engine Scams

I have recently seen some awful text created for a website by a so called “search engine optimization company” that should have known better. They blatantly told the website owner, “Don’t worry about the writing, it’s written for the search … Continue reading

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Do it Yourself Websites

With all the “Do it yourself” website building software available, why shouldn’t you just create your own website? Sure it can be done. But ask yourself; “Don’t I have more important things to do, that no one else can handle for … Continue reading

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Don’t Promote Your Competition

“That’s obvious advice,” you may be thinking, “I’d never promote my competition! ”Well unfortunately, if you have one of those so called “free” websites that you’re paying $133 per month for, you are in fact promoting your competition without realizing … Continue reading

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Show Your Work with Your Own Photos

To project the best image for your business, it is important that you use your own photos to illustrate your capabilities. For example, websites I recently developed for a Long Island architect, Houston remodeler, Kingwood remodeler and Houston custom builder … Continue reading

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Creating Interest with Your Website

The two essential elements of any marketing effort are to attract attention and to create interest. All too often with website marketing, all the effort goes into trying to attract attention. However, in order to obtain the ultimate objective of selling something, whether or … Continue reading

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Do it Yourself Websites

The old adage that says, “You get what you pay for” is very true when it come to the creation of websites. Paying a professional web designer who already has the experience needed to do it right is much more cost effective than using your own valuable time to try to learn by trial and error. Continue reading

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Spreading the Word

by Arthur Hart, President of Websites by Ideal Farmers need to understand this method of operation. But in our society of instant gratification, we seldom have the patience to wait for the good word to spread. When we put up … Continue reading

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Website Copy

I have recently seen some awful text created for a website by a so called “search engine optimization company” that should have known better. They blatantly told the website owner, “Don’t worry about the writing, it’s written for the search … Continue reading

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Who Owns You

As an independent business owner, we like to think that we are free to run things the way we want to. We presume that nobody owns us. This may not be the case, however, for our website. We all know … Continue reading

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It’s time to create “a new you for the new year.”

This is most easily done by utilizing the vast marketing potential of the internet. If your company doesn’t already have a strong internet presence, now is the time to establish one. If you already have an internet presence, then now is the time to improve, enhance and strengthen it.

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by Arthur Hart President, Websites by Ideal 516-382-0861, www.websitesbyideal.com I think you’ll agree that your ideal prospect is someone with a need you can fulfill and is looking for somebody to give them the service or product that they need … Continue reading

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by Arthur Hart President, Websites by Ideal 516-382-0861, http://websitesbyideal.com “That’s obvious advice,” you may be thinking, “I’d never promote my competition!” Well unfortunately, if you have one of those so called “free” websites that you’re paying $133 per month for, … Continue reading

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by Arthur Hart Websites by Ideal 516-382-0861 Art@WebsitesbyIdeal.com We’ve often heard it said that “a picture is worth a thousand words.” There is a lot of truth to this statement and it is especially true for websites. People shopping on … Continue reading

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by Lorraine Hart President Ideal Consulting Services, Inc. 516 826-6725, www.IdealConsulting.net With the advent and growth of the World Wide Web many companies and services have been jumping on the band wagon. There is undoubtedly opportunity on the web, but … Continue reading

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There is a key ingredient in the sales process that is deadly if it is missing at either the very beginning or at the very end of the sales process. That ingredient is confidence in you and your company.
In either case, a good website can do a lot to overcome the potential customer’s lack of confidence. Continue reading

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by Lorraine Hart President Ideal Consulting Services, Inc. I am often asked about websites. These questions range from “should I?”, “must I?”, “should it be fancy?”, “should it be simple?”, “is it cheap?”, “is it expensive?”, “can I live without … Continue reading

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Responsive Websites Are Not a Panacea

Responsive websites definitely have their place in accommodating the more modern technologies of touch-screens and click-to-call, but many situations are better served by simply sticking with showing the user the full story as laid out for a large-screen device and relying on them to utilize the zooming in capabilities of the small-screen devices. Continue reading

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Get More Sales from Your Local Area

If your business is like most businesses out there, you need and want more sales. In order to get more sales, you obviously have to get more leads, which means attracting more attention. One of the best ways to attract … Continue reading

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Local Search Marketing

Besides being available 24/7, one of the biggest “selling points” for the internet is its global scope. In fact, the abbreviation “www” which stands for “World Wide Web” emphasizes the global character of the web. Many local businesses, however, don’t … Continue reading

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Have It Your Way

Your website should be something that you are both comfortable with and proud of. It ought to be a personal reflection of you or your business. For example, your website’s color scheme should be based on your favorite color or on … Continue reading

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Search Engine Optimization

by Arthur Hart Websites by Ideal 516-382-0861 It doesn’t pay to try to fool search engines into giving your web pages a higher page ranking than they deserve. The purpose of the search engines is to provide their users with … Continue reading

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