Author Archives: WBI Support

Good looks will only take your website so far…

Yes, your website needs to be attractive and have beautiful high quality project photos. Just as important is what your website has to say. Keep the content interesting and valuable to your visitors.In addition, as more people are using smartphones … Continue reading

Posted in Internet Marketing, Website Design | Comments Off on Good looks will only take your website so far…

Should you redesign your website?

A website redesign or update should be considered if your site is visibly outdated or not mobile responsive. In general, it’s a good idea to keep up with changing technologies and design features so that your website has a fresh … Continue reading

Posted in Website Design, Website Maintenance | Comments Off on Should you redesign your website?

Recent Website and Email Scams

In the past couple of weeks It has been brought to my attention from several of our clients that they are receiving confusing emails regarding their website hosting and email accounts. At first glance the emails seem legitimate. However, they … Continue reading

Posted in WEB Cautions | Comments Off on Recent Website and Email Scams

Redesign Your Website in 2016

Your website is the most important strategic marketing tool your business has. Since a website redesign necessitates an investment of your budget and time, proper planning is important. When planning a website redesign, evaluate your current website and ask yourself … Continue reading

Posted in Internet Marketing, SEO, Website Design, Website Maintenance | Comments Off on Redesign Your Website in 2016

Setting Website Goals for 2016

Now is the time to plan your business’ goals, strategies and budgets for next year. When you are setting goals for your business, remember to include goals and objectives for your website. One objective, often overlooked, is that your website … Continue reading

Posted in Internet Marketing, Website Design | Comments Off on Setting Website Goals for 2016

Is Your Website too Distracting?

Have you ever gone into a grocery store and gotten overwhelmed by the number of choices of let’s say – pasta sauce? With any luck, you find one to buy within 10 minutes. Research has shown that if there are … Continue reading

Posted in Internet Marketing, Website Design | Comments Off on Is Your Website too Distracting?

Strengthen Your Website Presence

Most people go online to comparison shop and find products and services in their area. Your web presence is that first impression of your company that prospects see before they even contact you. Following are some characteristics of a great … Continue reading

Posted in Internet Marketing, SEO, Website Design, Website Maintenance | Comments Off on Strengthen Your Website Presence

What are Keywords?

Keywords are the words and phrases that Internet users type into a search box such as in Google, when looking for your type of business. The right keywords are essential to include on your website because they drive targeted traffic … Continue reading

Posted in Internet Marketing, SEO, Website Design, Website Maintenance | Comments Off on What are Keywords?

Why Haven’t You Visited Me Lately?

If your website could talk, is that what it would say? Hopefully not! When a potential customer first visits your site, you want to create a type of bonding experience so that they will be enthusiastic about your work and … Continue reading

Posted in Internet Marketing, SEO, Website Design, Website Maintenance | Comments Off on Why Haven’t You Visited Me Lately?

Has Your Website Reached Retirement Age?

I often write about how to develop a good website and the need to update or redesign your website on a routine basis. But how do you know when your website may be outdated? Below are some red flags that … Continue reading

Posted in Internet Marketing, Website Design | 6 Comments

Drive More Customers to Your Website

Building your reputation is an important part of driving traffic to your website. One way to do that is to brand yourself as an expert in your field and build your credibility. Authoring articles is a good way to accomplish … Continue reading

Posted in Internet Marketing | 8 Comments

Create a Successful Website

Would you build a house if you didn’t have a plan? Probably not. The same approach should be taken when designing or redesigning your website. Take time and give some thought to the following: Determine your goals – what you … Continue reading

Posted in Internet Marketing, Website Design | Comments Off on Create a Successful Website

Search Engines Have to See You to Rank You

The first requirement for visitors to find your business by means of a search engine is to make sure your website is visible to the search engines. This is referred to as being search engine friendly. The exact indexing rules … Continue reading

Posted in Internet Marketing, SEO | 37 Comments

Recent Website and Email Scams

In the past couple of weeks It has been brought to my attention from several of our clients that they are receiving confusing emails regarding their website hosting and email accounts. At first glance the emails seem legitimate. However, they … Continue reading

Posted in WEB Cautions | 3 Comments

SEO Offers Too Good To Be True

SEO (search engine optimization) is more than just naming pages and creating keyword phrases. Keep in mind there are thousands of companies offering SEO services that do not have the real expertise necessary to do so. If you are ever … Continue reading

Posted in SEO | 5 Comments

How Effective is Your Website?

One metric (standard of measurement) that Google analytics reports is your website’s bounce rate. The bounce rate is a percentage of visitors that visit a page on your website, view only one page and leaves. A high bounce rate may … Continue reading

Posted in Internet Marketing, Website Design | 4 Comments

Preparing for a Design or Redesign of your Website

Take Time to Brainstorm Think about what content should be on your website and look and feel you want. Get input from your staff and talk to your design people. Look at different websites in your industry. Take notes on … Continue reading

Posted in Website Design | 7 Comments

Better Content, More Results

SEO (Search Engine Optimization) allows companies to rank on search engines such as Google. SEO Marketing if done correctly can be highly effective; however it can produce negative results when done incorrectly. Here are some suggestions to improve your SEO: … Continue reading

Posted in Internet Marketing | 6 Comments

Generational Marketing vs Life Stages Marketing

Generational marketing is target marketing to specific generations such as Baby Boomers, Generation X’ers, Millenials, etc. These generations have always been thought to exhibit common traits and shared experiences, influences and beliefs which influence their buying decisions. This method of … Continue reading

Posted in Internet Marketing | 1 Comment

Close Sales with a Better Website Design

Your business is all about style, function and good design. Your website should reflect your business in the same way. It should be easy to get around, have a color scheme consistent with your brand, high quality images to showcase … Continue reading

Posted in Internet Marketing, Website Design | 3 Comments

Promises too Good to be True?

It seems like almost every day we get calls or emails from SEO “experts” making unrealistic promises and guaranteed rankings. They offer “free trials”, “lowest price”, and “secret” strategies. SEO is hard work and takes a serious amount of time … Continue reading

Posted in WEB Cautions | 2 Comments

Will a website redesign hurt my rankings?

You should consider a website redesign every few years to keep up with technological changes, to have a fresh new look and improved usability. Hopefully you have high rankings now, but will a redesign lower them? Redesigning your website could … Continue reading

Posted in SEO, Website Design | 8 Comments

Should You Redesign Your Website?

If you aren’t completely happy with the way your current website looks, or if it is not helping you to get more business, it is time for a website redesign. People go through an evolution of websites similar to the … Continue reading

Posted in Website Design | 3 Comments

Time For a Website Facelift?

It’s a new year – time for a fresh start. Perhaps it’s time to give that tired, old, difficult-to-update website a facelift. Where do you start? Think about the goals you would want from a new website. What should the … Continue reading

Posted in Internet Marketing, Website Design | 3 Comments

Preventing Negative SEO

Most people are familiar with good SEO, the kind that helps you increase you rankings and your ability to be found. Negative SEO is an unethical practice that mistakenly or deliberately targets a specific website. It can be a result … Continue reading

Posted in Internet Marketing, SEO, Website Maintenance | Tagged | Comments Off on Preventing Negative SEO

A Cost Effective Marketing Strategy

Your website can be viewed as the “perfect employee” – it works around the clock, doesn’t call in sick or come in late. It does whatever you tell it to do. Its only limitation is what you don’t ask it … Continue reading

Posted in Internet Marketing, SEO | Tagged | 4 Comments

The Benefit of Having a Mobile Optimized Website

Recent surveys have reported that 45% of people use their smartphones to shop, 65% of all email first gets opened on a mobile device and 75% of people use their phone in bathrooms. If you have an older website it … Continue reading

Posted in Website Design | Tagged | Comments Off on The Benefit of Having a Mobile Optimized Website

A Cost Effective Marketing Strategy

Your website can be viewed as the “perfect employee” – it works around the clock, doesn’t call in sick or come in late. It does whatever you tell it to do. Its only limitation is what you don’t ask it … Continue reading

Posted in Internet Marketing, Website Design, Website Maintenance | Tagged | 3 Comments

Your Website Tells a Story

It’s About Perception… When visitors go to your website they are instantly deciding whether you are credible and what level of trust they will have in you. Having quality photos can make or break the design and set the tone … Continue reading

Posted in Internet Marketing, Website Design | Tagged | 1 Comment

Links on your Website Good or Bad?

Should you avoid linking to other websites? For the most part, links on your website to other websites can be good, As long as these outbound links are relevant to your business they can help build your credibility. Valuable links … Continue reading

Posted in WEB Cautions, Website Design | Tagged , , | Comments Off on Links on your Website Good or Bad?

How SEO (Search Engine Optimization) is like Building a House

Every house starts with a foundation as does a website. The foundation is a base for everything, the structure must be solid or the house’s future is risky. With a solid foundation in place the building can begin. If quality … Continue reading

Posted in SEO | Tagged , | Comments Off on How SEO (Search Engine Optimization) is like Building a House

Keys to a Successful Website

There are multiple elements that must come together for success with any website. The website must be designed to be attractive and functional, it must communicate to the target audience, and it must be found on the internet. Just like … Continue reading

Posted in Internet Marketing, SEO, Website Design | Tagged , | 5 Comments

Color Perception in Website Design

The Importance of Color Selection As your business grows and changes over the years, you may desire to make changes to such things as your business logo and your website. If so, it may be good time to consider changing … Continue reading

Posted in Website Design | Tagged , , | 1 Comment

Generate more leads from your website

Help your visitors want to sign up for your services Today’s homeowners don’t like to get the hard sell when visiting your website. It is better to “help them to buy.” So make sure your website allows them to find … Continue reading

Posted in Internet Marketing, SEO, Website Design | Tagged , | Comments Off on Generate more leads from your website