Category Archives: Internet Marketing

Good looks will only take your website so far…

Yes, your website needs to be attractive and have beautiful high quality project photos. Just as important is what your website has to say. Keep the content interesting and valuable to your visitors.In addition, as more people are using smartphones … Continue reading

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Redesign Your Website in 2016

Your website is the most important strategic marketing tool your business has. Since a website redesign necessitates an investment of your budget and time, proper planning is important. When planning a website redesign, evaluate your current website and ask yourself … Continue reading

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Setting Website Goals for 2016

Now is the time to plan your business’ goals, strategies and budgets for next year. When you are setting goals for your business, remember to include goals and objectives for your website. One objective, often overlooked, is that your website … Continue reading

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Is Your Website too Distracting?

Have you ever gone into a grocery store and gotten overwhelmed by the number of choices of let’s say – pasta sauce? With any luck, you find one to buy within 10 minutes. Research has shown that if there are … Continue reading

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Strengthen Your Website Presence

Most people go online to comparison shop and find products and services in their area. Your web presence is that first impression of your company that prospects see before they even contact you. Following are some characteristics of a great … Continue reading

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What are Keywords?

Keywords are the words and phrases that Internet users type into a search box such as in Google, when looking for your type of business. The right keywords are essential to include on your website because they drive targeted traffic … Continue reading

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Why Haven’t You Visited Me Lately?

If your website could talk, is that what it would say? Hopefully not! When a potential customer first visits your site, you want to create a type of bonding experience so that they will be enthusiastic about your work and … Continue reading

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Has Your Website Reached Retirement Age?

I often write about how to develop a good website and the need to update or redesign your website on a routine basis. But how do you know when your website may be outdated? Below are some red flags that … Continue reading

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Drive More Customers to Your Website

Building your reputation is an important part of driving traffic to your website. One way to do that is to brand yourself as an expert in your field and build your credibility. Authoring articles is a good way to accomplish … Continue reading

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Create a Successful Website

Would you build a house if you didn’t have a plan? Probably not. The same approach should be taken when designing or redesigning your website. Take time and give some thought to the following: Determine your goals – what you … Continue reading

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Search Engines Have to See You to Rank You

The first requirement for visitors to find your business by means of a search engine is to make sure your website is visible to the search engines. This is referred to as being search engine friendly. The exact indexing rules … Continue reading

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How Effective is Your Website?

One metric (standard of measurement) that Google analytics reports is your website’s bounce rate. The bounce rate is a percentage of visitors that visit a page on your website, view only one page and leaves. A high bounce rate may … Continue reading

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Better Content, More Results

SEO (Search Engine Optimization) allows companies to rank on search engines such as Google. SEO Marketing if done correctly can be highly effective; however it can produce negative results when done incorrectly. Here are some suggestions to improve your SEO: … Continue reading

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Generational Marketing vs Life Stages Marketing

Generational marketing is target marketing to specific generations such as Baby Boomers, Generation X’ers, Millenials, etc. These generations have always been thought to exhibit common traits and shared experiences, influences and beliefs which influence their buying decisions. This method of … Continue reading

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Close Sales with a Better Website Design

Your business is all about style, function and good design. Your website should reflect your business in the same way. It should be easy to get around, have a color scheme consistent with your brand, high quality images to showcase … Continue reading

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Time For a Website Facelift?

It’s a new year – time for a fresh start. Perhaps it’s time to give that tired, old, difficult-to-update website a facelift. Where do you start? Think about the goals you would want from a new website. What should the … Continue reading

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Preventing Negative SEO

Most people are familiar with good SEO, the kind that helps you increase you rankings and your ability to be found. Negative SEO is an unethical practice that mistakenly or deliberately targets a specific website. It can be a result … Continue reading

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A Cost Effective Marketing Strategy

Your website can be viewed as the “perfect employee” – it works around the clock, doesn’t call in sick or come in late. It does whatever you tell it to do. Its only limitation is what you don’t ask it … Continue reading

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A Cost Effective Marketing Strategy

Your website can be viewed as the “perfect employee” – it works around the clock, doesn’t call in sick or come in late. It does whatever you tell it to do. Its only limitation is what you don’t ask it … Continue reading

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Your Website Tells a Story

It’s About Perception… When visitors go to your website they are instantly deciding whether you are credible and what level of trust they will have in you. Having quality photos can make or break the design and set the tone … Continue reading

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Keys to a Successful Website

There are multiple elements that must come together for success with any website. The website must be designed to be attractive and functional, it must communicate to the target audience, and it must be found on the internet. Just like … Continue reading

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Generate more leads from your website

Help your visitors want to sign up for your services Today’s homeowners don’t like to get the hard sell when visiting your website. It is better to “help them to buy.” So make sure your website allows them to find … Continue reading

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The Value of Reviews and Testimonials

There are many sites such as Google and Yelp that allow your clients to post reviews of your work.   Having positive testimonials are imperative to drive more traffic to your website, improve your search visibility and improve your rating. … Continue reading

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Content Marketing to Boost Your Business

Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a target audience. This is not selling but instead helping the customer or prospect to be more informed and aware of your presence. When focusing your … Continue reading

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Does your website have any of these design flaws?

Flashy digital animation and special effects If you must, use these sparingly. They are very distracting from the purpose which is to sell and show the value of your product or service. Patterned backgrounds and black backgrounds with colored text … Continue reading

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Be sure to Investigate a “good deal”

There are many offers from companies promoting website design and maintenance.  Unfortunately not all of them are legitimate and some of them can even be detrimental. We have heard from some of our clients who have had the misfortune of … Continue reading

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How a remodeling company can get more business

Most people turn to the internet when looking for a remodeler to do their home remodeling project. If they are lucky enough to find and go to your website, these people are either casual visitors or qualified leads.  A properly … Continue reading

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Word of Mouth is Still the Best Game in Town

When it comes to credibility and effectiveness of advertising, word of mouth advertising has always been the most effective at generating “hot” prospects. This is just as true in today’s world of web marketing. For good word of mouth it … Continue reading

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Website Marketing-Promises or Problems?

Recently I have come across a number of situations where promises have turned into problems.  Following are some cautions:  If it’s too good to be true, it probably isn’t good.  Beware of the free website offers.  In the cases I … Continue reading

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by Lorraine Hart President Ideal Consulting Services, Inc. I am often asked about websites. These questions range from “should I?”, “must I?”, “should it be fancy?”, “should it be simple?”, “is it cheap?”, “is it expensive?”, “can I live without … Continue reading

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There is a key ingredient in the sales process that is deadly if it is missing at either the very beginning or at the very end of the sales process. That ingredient is confidence in you and your company.
In either case, a good website can do a lot to overcome the potential customer’s lack of confidence. Continue reading

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by Lorraine Hart President Ideal Consulting Services, Inc. 516 826-6725, www.IdealConsulting.net With the advent and growth of the World Wide Web many companies and services have been jumping on the band wagon. There is undoubtedly opportunity on the web, but … Continue reading

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by Arthur Hart President, Websites by Ideal 516-382-0861, http://websitesbyideal.com “That’s obvious advice,” you may be thinking, “I’d never promote my competition!” Well unfortunately, if you have one of those so called “free” websites that you’re paying $133 per month for, … Continue reading

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by Arthur Hart President, Websites by Ideal 516-382-0861, www.websitesbyideal.com I think you’ll agree that your ideal prospect is someone with a need you can fulfill and is looking for somebody to give them the service or product that they need … Continue reading

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It’s time to create “a new you for the new year.”

This is most easily done by utilizing the vast marketing potential of the internet. If your company doesn’t already have a strong internet presence, now is the time to establish one. If you already have an internet presence, then now is the time to improve, enhance and strengthen it.

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Who Owns You

As an independent business owner, we like to think that we are free to run things the way we want to. We presume that nobody owns us. This may not be the case, however, for our website. We all know … Continue reading

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Website Copy

I have recently seen some awful text created for a website by a so called “search engine optimization company” that should have known better. They blatantly told the website owner, “Don’t worry about the writing, it’s written for the search … Continue reading

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Spreading the Word

by Arthur Hart, President of Websites by Ideal Farmers need to understand this method of operation. But in our society of instant gratification, we seldom have the patience to wait for the good word to spread. When we put up … Continue reading

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