Category Archives: SEO

Redesign Your Website in 2016

Your website is the most important strategic marketing tool your business has. Since a website redesign necessitates an investment of your budget and time, proper planning is important. When planning a website redesign, evaluate your current website and ask yourself … Continue reading

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Strengthen Your Website Presence

Most people go online to comparison shop and find products and services in their area. Your web presence is that first impression of your company that prospects see before they even contact you. Following are some characteristics of a great … Continue reading

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What are Keywords?

Keywords are the words and phrases that Internet users type into a search box such as in Google, when looking for your type of business. The right keywords are essential to include on your website because they drive targeted traffic … Continue reading

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Why Haven’t You Visited Me Lately?

If your website could talk, is that what it would say? Hopefully not! When a potential customer first visits your site, you want to create a type of bonding experience so that they will be enthusiastic about your work and … Continue reading

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Search Engines Have to See You to Rank You

The first requirement for visitors to find your business by means of a search engine is to make sure your website is visible to the search engines. This is referred to as being search engine friendly. The exact indexing rules … Continue reading

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SEO Offers Too Good To Be True

SEO (search engine optimization) is more than just naming pages and creating keyword phrases. Keep in mind there are thousands of companies offering SEO services that do not have the real expertise necessary to do so. If you are ever … Continue reading

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Will a website redesign hurt my rankings?

You should consider a website redesign every few years to keep up with technological changes, to have a fresh new look and improved usability. Hopefully you have high rankings now, but will a redesign lower them? Redesigning your website could … Continue reading

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Preventing Negative SEO

Most people are familiar with good SEO, the kind that helps you increase you rankings and your ability to be found. Negative SEO is an unethical practice that mistakenly or deliberately targets a specific website. It can be a result … Continue reading

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A Cost Effective Marketing Strategy

Your website can be viewed as the “perfect employee” – it works around the clock, doesn’t call in sick or come in late. It does whatever you tell it to do. Its only limitation is what you don’t ask it … Continue reading

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How SEO (Search Engine Optimization) is like Building a House

Every house starts with a foundation as does a website. The foundation is a base for everything, the structure must be solid or the house’s future is risky. With a solid foundation in place the building can begin. If quality … Continue reading

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Keys to a Successful Website

There are multiple elements that must come together for success with any website. The website must be designed to be attractive and functional, it must communicate to the target audience, and it must be found on the internet. Just like … Continue reading

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Generate more leads from your website

Help your visitors want to sign up for your services Today’s homeowners don’t like to get the hard sell when visiting your website. It is better to “help them to buy.” So make sure your website allows them to find … Continue reading

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Don’t Trick Search Engines

Part of good website design has to do with the proper use of keywords.  These are words or phrases that appear within your website’s content and help to get your website a higher Google ranking when someone searches for your … Continue reading

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Is Your Website Search Engine Friendly?

The first requirement for visitors to find your business by means of a search engine is to make sure your website is visible to the search engines. This is referred to as being search engine friendly. The exact indexing rules … Continue reading

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Search Engine Scams

I have recently seen some awful text created for a website by a so called “search engine optimization company” that should have known better. They blatantly told the website owner, “Don’t worry about the writing, it’s written for the search … Continue reading

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by Lorraine Hart President Ideal Consulting Services, Inc. 516 826-6725, www.IdealConsulting.net With the advent and growth of the World Wide Web many companies and services have been jumping on the band wagon. There is undoubtedly opportunity on the web, but … Continue reading

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There is a key ingredient in the sales process that is deadly if it is missing at either the very beginning or at the very end of the sales process. That ingredient is confidence in you and your company.
In either case, a good website can do a lot to overcome the potential customer’s lack of confidence. Continue reading

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by Arthur Hart President, Websites by Ideal 516-382-0861, www.websitesbyideal.com I think you’ll agree that your ideal prospect is someone with a need you can fulfill and is looking for somebody to give them the service or product that they need … Continue reading

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Website Copy

I have recently seen some awful text created for a website by a so called “search engine optimization company” that should have known better. They blatantly told the website owner, “Don’t worry about the writing, it’s written for the search … Continue reading

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Spreading the Word

by Arthur Hart, President of Websites by Ideal Farmers need to understand this method of operation. But in our society of instant gratification, we seldom have the patience to wait for the good word to spread. When we put up … Continue reading

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Get More Sales from Your Local Area

If your business is like most businesses out there, you need and want more sales. In order to get more sales, you obviously have to get more leads, which means attracting more attention. One of the best ways to attract … Continue reading

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Local Search Marketing

Besides being available 24/7, one of the biggest “selling points” for the internet is its global scope. In fact, the abbreviation “www” which stands for “World Wide Web” emphasizes the global character of the web. Many local businesses, however, don’t … Continue reading

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Search Engine Optimization

by Arthur Hart Websites by Ideal 516-382-0861 It doesn’t pay to try to fool search engines into giving your web pages a higher page ranking than they deserve. The purpose of the search engines is to provide their users with … Continue reading

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