Category Archives: Website Design

Good looks will only take your website so far…

Yes, your website needs to be attractive and have beautiful high quality project photos. Just as important is what your website has to say. Keep the content interesting and valuable to your visitors.In addition, as more people are using smartphones … Continue reading

Posted in Internet Marketing, Website Design | Comments Off on Good looks will only take your website so far…

Should you redesign your website?

A website redesign or update should be considered if your site is visibly outdated or not mobile responsive. In general, it’s a good idea to keep up with changing technologies and design features so that your website has a fresh … Continue reading

Posted in Website Design, Website Maintenance | Comments Off on Should you redesign your website?

Redesign Your Website in 2016

Your website is the most important strategic marketing tool your business has. Since a website redesign necessitates an investment of your budget and time, proper planning is important. When planning a website redesign, evaluate your current website and ask yourself … Continue reading

Posted in Internet Marketing, SEO, Website Design, Website Maintenance | Comments Off on Redesign Your Website in 2016

Setting Website Goals for 2016

Now is the time to plan your business’ goals, strategies and budgets for next year. When you are setting goals for your business, remember to include goals and objectives for your website. One objective, often overlooked, is that your website … Continue reading

Posted in Internet Marketing, Website Design | Comments Off on Setting Website Goals for 2016

Is Your Website too Distracting?

Have you ever gone into a grocery store and gotten overwhelmed by the number of choices of let’s say – pasta sauce? With any luck, you find one to buy within 10 minutes. Research has shown that if there are … Continue reading

Posted in Internet Marketing, Website Design | Comments Off on Is Your Website too Distracting?

Strengthen Your Website Presence

Most people go online to comparison shop and find products and services in their area. Your web presence is that first impression of your company that prospects see before they even contact you. Following are some characteristics of a great … Continue reading

Posted in Internet Marketing, SEO, Website Design, Website Maintenance | Comments Off on Strengthen Your Website Presence

What are Keywords?

Keywords are the words and phrases that Internet users type into a search box such as in Google, when looking for your type of business. The right keywords are essential to include on your website because they drive targeted traffic … Continue reading

Posted in Internet Marketing, SEO, Website Design, Website Maintenance | Comments Off on What are Keywords?

Why Haven’t You Visited Me Lately?

If your website could talk, is that what it would say? Hopefully not! When a potential customer first visits your site, you want to create a type of bonding experience so that they will be enthusiastic about your work and … Continue reading

Posted in Internet Marketing, SEO, Website Design, Website Maintenance | Comments Off on Why Haven’t You Visited Me Lately?

Has Your Website Reached Retirement Age?

I often write about how to develop a good website and the need to update or redesign your website on a routine basis. But how do you know when your website may be outdated? Below are some red flags that … Continue reading

Posted in Internet Marketing, Website Design | 6 Comments

Create a Successful Website

Would you build a house if you didn’t have a plan? Probably not. The same approach should be taken when designing or redesigning your website. Take time and give some thought to the following: Determine your goals – what you … Continue reading

Posted in Internet Marketing, Website Design | Comments Off on Create a Successful Website

How Effective is Your Website?

One metric (standard of measurement) that Google analytics reports is your website’s bounce rate. The bounce rate is a percentage of visitors that visit a page on your website, view only one page and leaves. A high bounce rate may … Continue reading

Posted in Internet Marketing, Website Design | 4 Comments

Preparing for a Design or Redesign of your Website

Take Time to Brainstorm Think about what content should be on your website and look and feel you want. Get input from your staff and talk to your design people. Look at different websites in your industry. Take notes on … Continue reading

Posted in Website Design | 7 Comments

Close Sales with a Better Website Design

Your business is all about style, function and good design. Your website should reflect your business in the same way. It should be easy to get around, have a color scheme consistent with your brand, high quality images to showcase … Continue reading

Posted in Internet Marketing, Website Design | 3 Comments

Will a website redesign hurt my rankings?

You should consider a website redesign every few years to keep up with technological changes, to have a fresh new look and improved usability. Hopefully you have high rankings now, but will a redesign lower them? Redesigning your website could … Continue reading

Posted in SEO, Website Design | 8 Comments

Should You Redesign Your Website?

If you aren’t completely happy with the way your current website looks, or if it is not helping you to get more business, it is time for a website redesign. People go through an evolution of websites similar to the … Continue reading

Posted in Website Design | 3 Comments

Time For a Website Facelift?

It’s a new year – time for a fresh start. Perhaps it’s time to give that tired, old, difficult-to-update website a facelift. Where do you start? Think about the goals you would want from a new website. What should the … Continue reading

Posted in Internet Marketing, Website Design | 3 Comments

The Benefit of Having a Mobile Optimized Website

Recent surveys have reported that 45% of people use their smartphones to shop, 65% of all email first gets opened on a mobile device and 75% of people use their phone in bathrooms. If you have an older website it … Continue reading

Posted in Website Design | Tagged | Comments Off on The Benefit of Having a Mobile Optimized Website

A Cost Effective Marketing Strategy

Your website can be viewed as the “perfect employee” – it works around the clock, doesn’t call in sick or come in late. It does whatever you tell it to do. Its only limitation is what you don’t ask it … Continue reading

Posted in Internet Marketing, Website Design, Website Maintenance | Tagged | 3 Comments

Your Website Tells a Story

It’s About Perception… When visitors go to your website they are instantly deciding whether you are credible and what level of trust they will have in you. Having quality photos can make or break the design and set the tone … Continue reading

Posted in Internet Marketing, Website Design | Tagged | 1 Comment

Links on your Website Good or Bad?

Should you avoid linking to other websites? For the most part, links on your website to other websites can be good, As long as these outbound links are relevant to your business they can help build your credibility. Valuable links … Continue reading

Posted in WEB Cautions, Website Design | Tagged , , | Comments Off on Links on your Website Good or Bad?

Keys to a Successful Website

There are multiple elements that must come together for success with any website. The website must be designed to be attractive and functional, it must communicate to the target audience, and it must be found on the internet. Just like … Continue reading

Posted in Internet Marketing, SEO, Website Design | Tagged , | 5 Comments

Color Perception in Website Design

The Importance of Color Selection As your business grows and changes over the years, you may desire to make changes to such things as your business logo and your website. If so, it may be good time to consider changing … Continue reading

Posted in Website Design | Tagged , , | 1 Comment

Generate more leads from your website

Help your visitors want to sign up for your services Today’s homeowners don’t like to get the hard sell when visiting your website. It is better to “help them to buy.” So make sure your website allows them to find … Continue reading

Posted in Internet Marketing, SEO, Website Design | Tagged , | Comments Off on Generate more leads from your website

Winner 2014 Star Awards Best Remodeler Website

Legal Eagle Contracting,, Inc., of Houston won Best Remodeler Website at the Texas Association of Builders 2014 Star Awards. Their website was designed by Websites by Ideal  in  Houston, NY, Florida.  See more websites we designed  

Posted in Star Awards, Website Design | Tagged , , | Comments Off on Winner 2014 Star Awards Best Remodeler Website

Does your website have any of these design flaws?

Flashy digital animation and special effects If you must, use these sparingly. They are very distracting from the purpose which is to sell and show the value of your product or service. Patterned backgrounds and black backgrounds with colored text … Continue reading

Posted in Internet Marketing, Website Design, Website Maintenance | Tagged , | Comments Off on Does your website have any of these design flaws?

Don’t Be Fooled By This Scam

According to the Better Business Bureau,  scammers in Asia are trying to trick business owners into paying a premium for website domain names.  How the Scam Works: You receive an email addressed to the owner of your company. It appears … Continue reading

Posted in WEB Cautions, Website Design | Tagged , , | Comments Off on Don’t Be Fooled By This Scam

Elements of Good Website Design

In your business you strive to have beautiful and functional projects. Your website should reflect that work by having a beautiful and functional design.   If you are planning a design or redesign of your website there are a few things … Continue reading

Posted in Website Design | Tagged , | 2 Comments

Be sure to Investigate a “good deal”

There are many offers from companies promoting website design and maintenance.  Unfortunately not all of them are legitimate and some of them can even be detrimental. We have heard from some of our clients who have had the misfortune of … Continue reading

Posted in Internet Marketing, WEB Cautions, Website Design | Tagged , , , , | Comments Off on Be sure to Investigate a “good deal”

How a remodeling company can get more business

Most people turn to the internet when looking for a remodeler to do their home remodeling project. If they are lucky enough to find and go to your website, these people are either casual visitors or qualified leads.  A properly … Continue reading

Posted in Internet Marketing, Website Design | Tagged , , , | Comments Off on How a remodeling company can get more business

Website Design – Picture Handling

Websites by Ideal utilizes a wide variety of picture handling and presentation techniques to maximize the impact of your website for your clients and prospects. 1. Slide shows 2. Mouse over 3. Pop up (with an option to add descriptions) … Continue reading

Posted in Website Design | Tagged , , , , | Comments Off on Website Design – Picture Handling

Featured Builder Website

This website was custom designed for a builder in the Houston area. See more sample builder websites we have created.

Posted in Website Design | Tagged , , , | 4 Comments

Website Marketing-Promises or Problems?

Recently I have come across a number of situations where promises have turned into problems.  Following are some cautions:  If it’s too good to be true, it probably isn’t good.  Beware of the free website offers.  In the cases I … Continue reading

Posted in Internet Marketing, Uncategorized, Website Design | Tagged , | Comments Off on Website Marketing-Promises or Problems?

Do it Yourself Websites

With all the “Do it yourself” website building software available, why shouldn’t you just create your own website? Sure it can be done. But ask yourself; “Don’t I have more important things to do, that no one else can handle for … Continue reading

Posted in Website Design | Tagged , , , , | Comments Off on Do it Yourself Websites

by Lorraine Hart President Ideal Consulting Services, Inc. I am often asked about websites. These questions range from “should I?”, “must I?”, “should it be fancy?”, “should it be simple?”, “is it cheap?”, “is it expensive?”, “can I live without … Continue reading

Posted in Internet Marketing, Website Design | Comments Off on

by Arthur Hart Websites by Ideal 516-382-0861 Art@WebsitesbyIdeal.com We’ve often heard it said that “a picture is worth a thousand words.” There is a lot of truth to this statement and it is especially true for websites. People shopping on … Continue reading

Posted in Website Design | 2 Comments

by Arthur Hart President, Websites by Ideal 516-382-0861, http://websitesbyideal.com “That’s obvious advice,” you may be thinking, “I’d never promote my competition!” Well unfortunately, if you have one of those so called “free” websites that you’re paying $133 per month for, … Continue reading

Posted in Internet Marketing, Website Design | Comments Off on

There is a key ingredient in the sales process that is deadly if it is missing at either the very beginning or at the very end of the sales process. That ingredient is confidence in you and your company.
In either case, a good website can do a lot to overcome the potential customer’s lack of confidence. Continue reading

Posted in Internet Marketing, SEO, Website Design | Comments Off on

It’s time to create “a new you for the new year.”

This is most easily done by utilizing the vast marketing potential of the internet. If your company doesn’t already have a strong internet presence, now is the time to establish one. If you already have an internet presence, then now is the time to improve, enhance and strengthen it.

Continue reading

Posted in Internet Marketing, Website Design | Comments Off on

Do it Yourself Websites

The old adage that says, “You get what you pay for” is very true when it come to the creation of websites. Paying a professional web designer who already has the experience needed to do it right is much more cost effective than using your own valuable time to try to learn by trial and error. Continue reading

Posted in Website Design | Comments Off on Do it Yourself Websites

Show Your Work with Your Own Photos

To project the best image for your business, it is important that you use your own photos to illustrate your capabilities. For example, websites I recently developed for a Long Island architect, Houston remodeler, Kingwood remodeler and Houston custom builder … Continue reading

Posted in Website Design | Tagged , , , , | Comments Off on Show Your Work with Your Own Photos

Creating Interest with Your Website

The two essential elements of any marketing effort are to attract attention and to create interest. All too often with website marketing, all the effort goes into trying to attract attention. However, in order to obtain the ultimate objective of selling something, whether or … Continue reading

Posted in Website Design | 1 Comment

Responsive Websites Are Not a Panacea

Responsive websites definitely have their place in accommodating the more modern technologies of touch-screens and click-to-call, but many situations are better served by simply sticking with showing the user the full story as laid out for a large-screen device and relying on them to utilize the zooming in capabilities of the small-screen devices. Continue reading

Posted in Website Design | Tagged | 4 Comments

Have It Your Way

Your website should be something that you are both comfortable with and proud of. It ought to be a personal reflection of you or your business. For example, your website’s color scheme should be based on your favorite color or on … Continue reading

Posted in Website Design | Tagged | Comments Off on Have It Your Way