Category Archives: Website Maintenance

Should you redesign your website?

A website redesign or update should be considered if your site is visibly outdated or not mobile responsive. In general, it’s a good idea to keep up with changing technologies and design features so that your website has a fresh … Continue reading

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Redesign Your Website in 2016

Your website is the most important strategic marketing tool your business has. Since a website redesign necessitates an investment of your budget and time, proper planning is important. When planning a website redesign, evaluate your current website and ask yourself … Continue reading

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Strengthen Your Website Presence

Most people go online to comparison shop and find products and services in their area. Your web presence is that first impression of your company that prospects see before they even contact you. Following are some characteristics of a great … Continue reading

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What are Keywords?

Keywords are the words and phrases that Internet users type into a search box such as in Google, when looking for your type of business. The right keywords are essential to include on your website because they drive targeted traffic … Continue reading

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Why Haven’t You Visited Me Lately?

If your website could talk, is that what it would say? Hopefully not! When a potential customer first visits your site, you want to create a type of bonding experience so that they will be enthusiastic about your work and … Continue reading

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Preventing Negative SEO

Most people are familiar with good SEO, the kind that helps you increase you rankings and your ability to be found. Negative SEO is an unethical practice that mistakenly or deliberately targets a specific website. It can be a result … Continue reading

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A Cost Effective Marketing Strategy

Your website can be viewed as the “perfect employee” – it works around the clock, doesn’t call in sick or come in late. It does whatever you tell it to do. Its only limitation is what you don’t ask it … Continue reading

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Does your website have any of these design flaws?

Flashy digital animation and special effects If you must, use these sparingly. They are very distracting from the purpose which is to sell and show the value of your product or service. Patterned backgrounds and black backgrounds with colored text … Continue reading

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Make Sure Website Visitors Come Back

Having designed many websites for builders and remodelers, I can’t emphasize enough the old saying “A picture is worth a thousand words”.   Websites often become outdated because new photos are not added on a regular basis.  New photos and fresh … Continue reading

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